KEY FINANCIAL, INC.

CRD 116240File 801-107742

APPROVED

Retail clients

Filing as of Jul 17, 2026

Feed vintage Aug 17, 2026

Regulatory AUM

$2.84B

Top 25% of cohort (national)

Discretionary AUM

$2.55B

Non-discretionary $290.7M

Clients

1,418

4,448 accounts

Employees

Top 25% of cohort in PA

Identity & registration

ADV Item 1

Organization form: Corporation
Firm type: Registered
SEC region: PLRO
Registration date: May 5, 2016
Principal office: 1045A ANDREW DRIVE, WEST CHESTER, PA, 19380
Phone: 610-429-9050
Website: HTTP://WWW.KEYFINANCIALINC.COM

Assets & accounts

ADV Item 5F

Total regulatory AUM: $2.84B
Discretionary AUM: $2.55B
Non-discretionary AUM: $290.7M
Discretionary accounts: 3,781
Non-discretionary accounts: 667
Total accounts: 4,448
AUM per client: $2.0M

Clients by type

ADV Item 5D

Client type	Clients	AUM
Other	9	$12.9M
High net worth individuals	687	$2.55B
Pension and profit sharing plans	Fewer than 5	$3.0M
State or municipal government entities	Fewer than 5	$7.8M
Individuals (other than high net worth individuals)	722	$266.8M

Compensation & activities

ADV Items 5E, 5G

Compensation

Other
Fixed fees
Commissions
Other (described) — FINANCIAL PLANNING RETAINER
A percentage of assets under your management

Advisory activities

Other
Financial planning services
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: No
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: No
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To
Aug 12, 2026	Registration	—	APPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.