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CLARITY ASSET MANAGEMENT, INC.
CRD 115699File 801-78348
APPROVED
Retail clients
Custody
Filing as of Sep 18, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$257.4M
Below cohort median (national)
Discretionary AUM
$257.4M
Clients
271
613 accounts
Employees
5
Below cohort median in IA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jul 23, 2013
- Principal office
- 2117 PHILADELPHIA STREET, SUITE 100, AMES, IA, 50010
- Phone
- 515-233-3152
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $257.4M
- Discretionary AUM
- $257.4M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 613
- Non-discretionary accounts
- 0
- Total accounts
- 613
- AUM per client
- $950K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $524K |
| High net worth individuals | 88 | $169.6M |
| Individuals (other than high net worth individuals) | 182 | $87.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 267 | 271 | increased by4 |
| Apr 1, 2026 | AUM | $222,356,689 | $257,355,061 | increased by$34,998,372 |
| Apr 1, 2026 | Accounts | 591 | 613 | increased by22 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 257 | 267 | increased by10 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $227,282,155 | $222,356,689 | decreased by$4,925,466 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 564 | 591 | increased by27 |
| Feb 1, 2022 | Clients | 244 | 257 | increased by13 |
| Feb 1, 2022 | AUM | $199,760,553 | $227,282,155 | increased by$27,521,602 |
| Feb 1, 2022 | Accounts | 523 | 564 | increased by41 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “CLARITY ASSET” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“CLARITY ASSET” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.