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FINANCIAL COUNSELING ASSOCIATES, INC

Legal name: FINANCIAL COUNSELING ASSOCIATES, INC.

CRD 115123File 801-79159
APPROVED
Retail clients
Filing as of Feb 4, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$103.5M
Bottom 25% of cohort (national)
Discretionary AUM
$96.8M
Non-discretionary $6.7M
Clients
126
126 accounts
Employees
2

Identity & registration

ADV Item 1
Organization form
Corporation
Firm type
Registered
SEC region
DRO
Registration date
Feb 5, 2014
Principal office
Not reported
Phone
720-272-4419

Assets & accounts

ADV Item 5F
Total regulatory AUM
$103.5M
Discretionary AUM
$96.8M
Non-discretionary AUM
$6.7M
Discretionary accounts
125
Non-discretionary accounts
1
Total accounts
126
AUM per client
$822K

Clients by type

ADV Item 5D
Client typeClientsAUM
High net worth individuals22$66.0M
Pension and profit sharing plans1$6.7M
Individuals (other than high net worth individuals)103$30.9M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • A percentage of assets under your management

Advisory activities

  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
No
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
No
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromToChange
Mar 1, 2026Clients129126decreased by3
Mar 1, 2026AUM$92,076,000$103,520,000increased by$11,444,000
Mar 1, 2026Accounts129126decreased by3
May 1, 2025
vs Oct 1, 2022
Employees42decreased by2
May 1, 2025
vs Oct 1, 2022
Clients325129decreased by196
May 1, 2025
vs Oct 1, 2022
AUM$303,000,000$92,076,000decreased by$210,924,000
May 1, 2025
vs Oct 1, 2022
Accounts324129decreased by195
Apr 1, 2022Employees34increased by1
Apr 1, 2022Clients295325increased by30
Apr 1, 2022AUM$235,000,000$303,000,000increased by$68,000,000
Apr 1, 2022Accounts295324increased by29
May 1, 2021Clients291295increased by4
May 1, 2021AUM$207,000,000$235,000,000increased by$28,000,000
May 1, 2021Accounts291295increased by4
Apr 1, 2021Registration—APPROVED

On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.

See plans that list “FINANCIAL COUNSELING” as a service provider on 5500mcp →

Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FINANCIAL COUNSELING” may also match similarly-named firms). Confirm identity against each filing.

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.