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THE GOFF FINANCIAL GROUP
Legal name: MATTHEW GOFF INVESTMENT ADVISOR, LLC
CRD 114796File 801-62129
APPROVED
Retail clients
Filing as of Mar 31, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$674.4M
Above cohort median (national)
Discretionary AUM
$669.4M
Non-discretionary $5.0M
Clients
225
646 accounts
Employees
4
Above cohort median in TX
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- FWRO
- Registration date
- Jun 19, 2003
- Principal office
- 11 GREENWAY PLAZA, SUITE 1425, HOUSTON, TX, 77046
- Phone
- 713-850-8900
- Website
- HTTP://WWW.MATTHEWGOFF.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $674.4M
- Discretionary AUM
- $669.4M
- Non-discretionary AUM
- $5.0M
- Discretionary accounts
- 644
- Non-discretionary accounts
- 2
- Total accounts
- 646
- AUM per client
- $3.0M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 142 | $634.2M |
| Pension and profit sharing plans | Fewer than 5 | $6.9M |
| Individuals (other than high net worth individuals) | 81 | $32.8M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 17, 2026 | Clients | 226 | 225 | decreased by1 |
| Apr 1, 2026 | Employees | 6 | 4 | decreased by2 |
| Apr 1, 2026 | Clients | 236 | 226 | decreased by10 |
| Apr 1, 2026 | AUM | $572,591,176 | $674,352,587 | increased by$101,761,411 |
| Apr 1, 2026 | Accounts | 639 | 646 | increased by7 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 3 | 6 | increased by3 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 193 | 236 | increased by43 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $457,552,800 | $572,591,176 | increased by$115,038,376 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 555 | 639 | increased by84 |
| Apr 1, 2022 | Employees | 4 | 3 | decreased by1 |
| Apr 1, 2022 | Clients | 172 | 193 | increased by21 |
| Apr 1, 2022 | AUM | $382,205,982 | $457,552,800 | increased by$75,346,818 |
| Apr 1, 2022 | Accounts | 531 | 555 | increased by24 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “GOFF FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“GOFF FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.