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JOEL R. MOGY INVESTMENT COUNSEL INC.
CRD 111622File 801-15669
APPROVED
Retail clients
Custody
Filing as of Mar 25, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$2.18B
Top 25% of cohort (national)
Discretionary AUM
$2.18B
Clients
278
663 accounts
Employees
9
Top 25% of cohort in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Oct 1, 1980
- Principal office
- 315 SOUTH BEVERLY DRIVE, SUITE 400, BEVERLY HILLS, CA, 90212-4301
- Phone
- (310) 552-0529
- Website
- HTTP://WWW.MOGY.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $2.18B
- Discretionary AUM
- $2.18B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 663
- Non-discretionary accounts
- 0
- Total accounts
- 663
- AUM per client
- $7.8M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $524K |
| Charitable organizations | 16 | $56.7M |
| High net worth individuals | 208 | $2.09B |
| Pension and profit sharing plans | Fewer than 5 | $18.3M |
| Individuals (other than high net worth individuals) | 52 | $12.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Other (described) — TRUSTEE FEES
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 257 | 278 | increased by21 |
| Apr 1, 2026 | AUM | $2,058,527,685 | $2,180,334,456 | increased by$121,806,771 |
| Apr 1, 2026 | Accounts | 628 | 663 | increased by35 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 225 | 257 | increased by32 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $1,563,520,275 | $2,058,527,685 | increased by$495,007,410 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 554 | 628 | increased by74 |
| May 1, 2022 | Clients | 219 | 225 | increased by6 |
| May 1, 2022 | AUM | $1,323,229,964 | $1,563,520,275 | increased by$240,290,311 |
| May 1, 2022 | Accounts | 538 | 554 | increased by16 |
| May 1, 2021 | Clients | 210 | 219 | increased by9 |
| May 1, 2021 | AUM | $1,141,348,707 | $1,323,229,964 | increased by$181,881,257 |
| May 1, 2021 | Accounts | 521 | 538 | increased by17 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “JOEL MOGY” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“JOEL MOGY” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.