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ASSET PLANNING, INC
CRD 111535File 801-62993
APPROVED
Retail clients
Filing as of Jan 26, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$553.5M
Above cohort median (national)
Discretionary AUM
$552.3M
Non-discretionary $1.1M
Clients
373
973 accounts
Employees
5
Above cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Apr 13, 2004
- Principal office
- 4281 KATELLA AVENUE, SUITE 203, LOS ALAMITOS, CA, 90720
- Phone
- 714-827-5794
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $553.5M
- Discretionary AUM
- $552.3M
- Non-discretionary AUM
- $1.1M
- Discretionary accounts
- 969
- Non-discretionary accounts
- 4
- Total accounts
- 973
- AUM per client
- $1.5M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 186 | $471.1M |
| Pension and profit sharing plans | Fewer than 5 | $2.5M |
| Individuals (other than high net worth individuals) | 187 | $79.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.