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FORTUNE FINANCIAL GROUP, INC.
CRD 111378File 801-133831
APPROVED
Retail clients
Filing as of Aug 18, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$141.0M
Bottom 25% of cohort (national)
Discretionary AUM
$141.0M
Clients
174
520 accounts
Employees
4
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- MIRO
- Registration date
- Jul 7, 2025
- Principal office
- Not reported
- Phone
- 630-942-9007
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $141.0M
- Discretionary AUM
- $141.0M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 520
- Non-discretionary accounts
- 0
- Total accounts
- 520
- AUM per client
- $810K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 50 | $108.0M |
| Individuals (other than high net worth individuals) | 124 | $33.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Commissions
- Hourly charges
- Other (described) — UNLIMITED SERVICE ANNUAL PLANNING FEE
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 23, 2026 | Employees | 3 | 4 | increased by1 |
| Feb 1, 2026 | Clients | 216 | 174 | decreased by42 |
| Feb 1, 2026 | AUM | $107,000,000 | $141,000,000 | increased by$34,000,000 |
| Feb 1, 2026 | Accounts | 486 | 520 | increased by34 |
| Dec 1, 2025 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “FORTUNE FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FORTUNE FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.