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FRANKLIN ADVISORY SERVICES, LLC
CRD 111361File 801-51967
APPROVED
Custody
Disclosure events
Filing as of Sep 16, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$14.07B
Top 10% of cohort (national)
Discretionary AUM
$14.07B
Clients
66
66 accounts
Employees
2
Top 10% of cohort in FL
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- MIRO
- Registration date
- May 16, 1996
- Principal office
- ONE FRANKLIN PARKWAY, SAN MATEO, FL, 94403-1906
- Phone
- (650) 312-3000
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $14.07B
- Discretionary AUM
- $14.07B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 66
- Non-discretionary accounts
- 0
- Total accounts
- 66
- AUM per client
- $213.2M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Investment companies | 30 | $9.21B |
| Pooled investment vehicles | 36 | $4.86B |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Portfolio management for investment companies
- Portfolio management for pooled investment vehicles
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- Yes
Disclosure events
ADV Item 11- Q11
- Q11C2
- Q11C4
- Q11C5
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 1, 2026 | Custody | No | Yes | |
| Jan 1, 2026 | Clients | 57 | 66 | increased by9 |
| Jan 1, 2026 | AUM | $9,181,743,533 | $14,072,273,998 | increased by$4,890,530,465 |
| Jan 1, 2026 | Accounts | 57 | 66 | increased by9 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 4 | 2 | decreased by2 |
| May 1, 2025 vs Oct 1, 2022 | Disclosures | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 51 | 57 | increased by6 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $4,682,291,020 | $9,181,743,533 | increased by$4,499,452,513 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 51 | 57 | increased by6 |
| Jan 1, 2022 | Employees | 5 | 4 | decreased by1 |
| Jan 1, 2022 | AUM | $3,539,803,143 | $4,682,291,020 | increased by$1,142,487,877 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “FRANKLIN ADVISORY” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FRANKLIN ADVISORY” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.