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LIBERTY FINANCIAL GROUP, INC.
CRD 111272File 801-124940
APPROVED
Retail clients
Filing as of Mar 30, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$194.3M
Below cohort median (national)
Discretionary AUM
$192.9M
Non-discretionary $1.4M
Clients
238
766 accounts
Employees
5
Below cohort median in WI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- May 4, 2022
- Principal office
- 13150 WATERTOWN PLANK RD, SUITE 203, ELM GROVE, WI, 53122
- Phone
- 262-785-1377
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $194.3M
- Discretionary AUM
- $192.9M
- Non-discretionary AUM
- $1.4M
- Discretionary accounts
- 745
- Non-discretionary accounts
- 21
- Total accounts
- 766
- AUM per client
- $816K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 28 | $78.3M |
| Individuals (other than high net worth individuals) | 210 | $116.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.