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CHOREO, LLC
CRD 111221File 801-57236
APPROVED
Retail clients
Custody
Filing as of Sep 30, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$19.14B
Top 10% of cohort (national)
Discretionary AUM
$17.05B
Non-discretionary $2.09B
Clients
6,891
24,999 accounts
Employees
232
Top 10% of cohort in IL
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Nov 16, 2011
- Principal office
- 6735 VISTAGREEN WAY, SUITE 110, ROCKFORD, IL, 61107
- Phone
- 888-312-2467
- Website
- https://choreoadvisors.com/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $19.14B
- Discretionary AUM
- $17.05B
- Non-discretionary AUM
- $2.09B
- Discretionary accounts
- 24,302
- Non-discretionary accounts
- 697
- Total accounts
- 24,999
- AUM per client
- $2.8M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 43 | $195.4M |
| Charitable organizations | 36 | $576.1M |
| High net worth individuals | 4,392 | $16.74B |
| Pension and profit sharing plans | 18 | $588.6M |
| Individuals (other than high net worth individuals) | 2,402 | $1.04B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 218 | 232 | increased by14 |
| Apr 1, 2026 | Clients | 6,961 | 6,891 | decreased by70 |
| Apr 1, 2026 | AUM | $18,232,358,701 | $19,138,746,524 | increased by$906,387,823 |
| Apr 1, 2026 | Accounts | 25,137 | 24,999 | decreased by138 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 137 | 218 | increased by81 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 3,641 | 6,961 | increased by3,320 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $9,629,035,550 | $18,232,358,701 | increased by$8,603,323,151 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 13,973 | 25,137 | increased by11,164 |
| Aug 1, 2022 | Employees | 126 | 137 | increased by11 |
| Aug 1, 2022 | Clients | 3,778 | 3,641 | decreased by137 |
| Aug 1, 2022 | AUM | $9,977,988,638 | $9,629,035,550 | decreased by$348,953,088 |
| Aug 1, 2022 | Accounts | 12,977 | 13,973 | increased by996 |
| Jun 1, 2022 | Disclosures | Yes | No | |
| Mar 1, 2022 | Employees | 127 | 126 | decreased by1 |
| Mar 1, 2022 | Clients | 3,610 | 3,778 | increased by168 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “CHOREO” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“CHOREO” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.