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FINANCIAL SENSE ADVISORS, INC.
CRD 111090File 801-25937
APPROVED
Retail clients
Custody
Filing as of Aug 31, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$835.6M
Above cohort median (national)
Discretionary AUM
$835.6M
Clients
597
1,116 accounts
Employees
11
Above cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Dec 31, 1985
- Principal office
- 10920 VIA FRONTERA, SUITE 500, SAN DIEGO, CA, 92127
- Phone
- 858-487-3939
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $835.6M
- Discretionary AUM
- $835.6M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,116
- Non-discretionary accounts
- 0
- Total accounts
- 1,116
- AUM per client
- $1.4M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 6 | $19.8M |
| High net worth individuals | 189 | $606.7M |
| Pension and profit sharing plans | 3 | $3.1M |
| Individuals (other than high net worth individuals) | 399 | $206.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 13 | 11 | decreased by2 |
| Apr 1, 2026 | Custody | No | Yes | |
| Apr 1, 2026 | Clients | 1,037 | 597 | decreased by440 |
| Apr 1, 2026 | AUM | $681,412,925 | $835,564,894 | increased by$154,151,969 |
| Apr 1, 2026 | Accounts | 1,104 | 1,116 | increased by12 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 15 | 13 | decreased by2 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 1,050 | 1,037 | decreased by13 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $601,016,692 | $681,412,925 | increased by$80,396,233 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,050 | 1,104 | increased by54 |
| Apr 1, 2022 | Employees | 17 | 15 | decreased by2 |
| Apr 1, 2022 | Clients | 993 | 1,050 | increased by57 |
| Apr 1, 2022 | AUM | $561,847,898 | $601,016,692 | increased by$39,168,794 |
| Apr 1, 2022 | Accounts | 1,056 | 1,050 | decreased by6 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “FINANCIAL SENSE” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FINANCIAL SENSE” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.