← Directory
PRIVATE FINANCIAL COUNSELING
Legal name: PFC CAPITAL GROUP INC
CRD 110648File 801-26253
APPROVED
Retail clients
Custody
Filing as of Oct 28, 2025
Feed vintage Aug 17, 2026
Regulatory AUM
$262.5M
Below cohort median (national)
Discretionary AUM
$262.5M
Clients
251
382 accounts
Employees
10
Below cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Feb 6, 1986
- Principal office
- 1901 AVENUE OF THE STARS, 11TH FLOOR, LOS ANGELES, CA, 90067-6002
- Phone
- 310-556-2055
- Website
- Not reported
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $262.5M
- Discretionary AUM
- $262.5M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 382
- Non-discretionary accounts
- 0
- Total accounts
- 382
- AUM per client
- $1.0M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 12 | $306K |
| Charitable organizations | 3 | $752K |
| High net worth individuals | 55 | $216.6M |
| Individuals (other than high net worth individuals) | 181 | $40.3M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 17, 2026 | Clients | 254 | 251 |
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

