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EAST END FINANCIAL GROUP, INC.
CRD 110584File 801-34431
APPROVED
Retail clients
Filing as of Jul 9, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$689.2M
Above cohort median (national)
Discretionary AUM
$688.5M
Non-discretionary $752K
Clients
360
1,014 accounts
Employees
12
Below cohort median in NY
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- May 15, 1989
- Principal office
- 318 ROANOKE AVE, RIVERHEAD, NY, 11901
- Phone
- 631-727-8111
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $689.2M
- Discretionary AUM
- $688.5M
- Non-discretionary AUM
- $752K
- Discretionary accounts
- 1,011
- Non-discretionary accounts
- 3
- Total accounts
- 1,014
- AUM per client
- $1.9M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | 5 | $22.3M |
| High net worth individuals | 151 | $423.3M |
| Pension and profit sharing plans | Fewer than 5 | $6.4M |
| State or municipal government entities | 37 | $141.1M |
| Individuals (other than high net worth individuals) | 167 | $96.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Mar 1, 2026 | Clients | 337 | 360 | increased by23 |
| Mar 1, 2026 | AUM | $579,190,476 | $689,219,670 | increased by$110,029,194 |
| Mar 1, 2026 | Accounts | 341 | 1,014 | increased by673 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 13 | 12 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 302 | 337 | increased by35 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $484,118,290 | $579,190,476 | increased by$95,072,186 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 313 | 341 | increased by28 |
| Apr 1, 2022 | Employees | 12 | 13 | increased by1 |
| Apr 1, 2022 | Clients | 299 | 302 | increased by3 |
| Apr 1, 2022 | AUM | $407,661,288 | $484,118,290 | increased by$76,457,002 |
| Apr 1, 2022 | Accounts | 838 | 313 | decreased by525 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “EAST END” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“EAST END” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.