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ZWJ INVESTMENT COUNSEL INC

CRD 110397File 801-16306
APPROVED
Retail clients
Custody
Filing as of Mar 26, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$4.23B
Top 25% of cohort (national)
Discretionary AUM
$4.23B
Clients
1,058
2,387 accounts
Employees
20
Top 25% of cohort in GA

Identity & registration

ADV Item 1
Organization form
Corporation
Firm type
Registered
SEC region
ARO
Registration date
Aug 10, 1981
Principal office
75 14TH STREET NE, SUITE 2900, ATLANTA, GA, 30309-7604
Phone
404-873-2211

Assets & accounts

ADV Item 5F
Total regulatory AUM
$4.23B
Discretionary AUM
$4.23B
Non-discretionary AUM
$0
Discretionary accounts
2,387
Non-discretionary accounts
0
Total accounts
2,387
AUM per client
$4.0M

Clients by type

ADV Item 5D
Client typeClientsAUM
Other25$129.9M
Non-U.S. personsFewer than 5Not reported
Insurance companiesFewer than 5Not reported
Charitable organizations32$229.6M
Other investment advisersFewer than 5Not reported
High net worth individuals656$3.65B
Banking or thrift institutionsFewer than 5Not reported
Pension and profit sharing plans9$38.1M
State or municipal government entities2$21.3M
Individuals (other than high net worth individuals)334$153.0M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • Fixed fees
  • A percentage of assets under your management

Advisory activities

  • Financial planning services
  • Selection of other advisers
  • Portfolio management for businesses
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
Yes
Firm Custody Assets
Yes
Firm Custody Clients
Yes
Firm Custody Securities
Yes
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromTo
Aug 12, 2026RegistrationAPPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.