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APPLETON PARTNERS, INC.
CRD 110049File 801-29384
APPROVED
Retail clients
Custody
Filing as of Mar 23, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$12.55B
Top 10% of cohort (national)
Discretionary AUM
$12.55B
Clients
798
7,106 accounts
Employees
59
Top 25% of cohort in MA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- BRO
- Registration date
- Feb 10, 1987
- Principal office
- ONE POST OFFICE SQUARE, 5TH FLOOR, BOSTON, MA, 02109
- Phone
- 617-338-0700
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $12.55B
- Discretionary AUM
- $12.55B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 7,106
- Non-discretionary accounts
- 0
- Total accounts
- 7,106
- AUM per client
- $15.7M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $27.6M |
| Charitable organizations | 11 | $78.9M |
| High net worth individuals | 443 | $1.84B |
| State or municipal government entities | Fewer than 5 | $413K |
| Individuals (other than high net worth individuals) | 339 | $358.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Other
- Publications
- Financial planning services
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 17, 2026 | Clients | 6,112 | 798 | decreased by5,314 |
| Apr 1, 2026 | Employees | 61 | 59 | decreased by2 |
| Apr 1, 2026 | Clients | 6,411 | 6,112 | decreased by299 |
| Apr 1, 2026 | AUM | $13,452,681,852 | $12,552,053,767 | decreased by$900,628,085 |
| Apr 1, 2026 | Accounts | 7,414 | 7,106 | decreased by308 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 54 | 61 | increased by7 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 5,752 | 6,411 | increased by659 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $12,509,801,332 | $13,452,681,852 | increased by$942,880,520 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 6,645 | 7,414 | increased by769 |
| Apr 1, 2022 | Clients | 5,712 | 5,752 | increased by40 |
| Apr 1, 2022 | AUM | $12,431,966,957 | $12,509,801,332 | increased by$77,834,375 |
| Apr 1, 2022 | Accounts | 6,529 | 6,645 | increased by116 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “APPLETON PARTNERS” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“APPLETON PARTNERS” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.