← Directory

DEAN ROLAND RUSSELL, LLC

CRD 109480File 801-56225
APPROVED
Retail clients
Filing as of Mar 16, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$351.2M
Below cohort median (national)
Discretionary AUM
$351.2M
Clients
176
555 accounts
Employees
6
Below cohort median in CA

Identity & registration

ADV Item 1
Organization form
Limited Liability Company
Firm type
Registered
SEC region
LARO
Registration date
Feb 2, 1999
Principal office
16880 WEST BERNARDO DRIVE, SUITE 170, SAN DIEGO, CA, 92127
Phone
858-485-8547

Assets & accounts

ADV Item 5F
Total regulatory AUM
$351.2M
Discretionary AUM
$351.2M
Non-discretionary AUM
$0
Discretionary accounts
555
Non-discretionary accounts
0
Total accounts
555
AUM per client
$2.0M

Clients by type

ADV Item 5D
Client typeClientsAUM
High net worth individuals138$337.8M
Pension and profit sharing plansFewer than 5$857K
Individuals (other than high net worth individuals)37$12.5M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • Fixed fees
  • Hourly charges
  • A percentage of assets under your management

Advisory activities

  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
No
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
No
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromToChange
Apr 1, 2026Employees76decreased by1
Apr 1, 2026Clients169176increased by7
Apr 1, 2026AUM$314,070,699$351,202,738increased by$37,132,039
Apr 1, 2026Accounts556555decreased by1
May 1, 2025
vs Oct 1, 2022
Employees57increased by2
May 1, 2025
vs Oct 1, 2022
Clients159169increased by10
May 1, 2025
vs Oct 1, 2022
AUM$303,672,725$314,070,699increased by$10,397,974
May 1, 2025
vs Oct 1, 2022
Accounts562556decreased by6
Mar 1, 2022Clients167159decreased by8
Mar 1, 2022AUM$306,860,162$303,672,725decreased by$3,187,437
Mar 1, 2022Accounts583562decreased by21
Apr 1, 2021Registration—APPROVED

On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.

See plans that list “DEAN ROLAND” as a service provider on 5500mcp →

Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“DEAN ROLAND” may also match similarly-named firms). Confirm identity against each filing.

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.