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BRAGG FINANCIAL ADVISORS INC
CRD 108780File 801-56890
APPROVED
Retail clients
Filing as of Sep 17, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$4.67B
Top 25% of cohort (national)
Discretionary AUM
$4.67B
Clients
1,613
1,613 accounts
Employees
39
Top 10% of cohort in NC
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Oct 12, 1999
- Principal office
- 1031 SOUTH CALDWELL ST, SUITE 200, CHARLOTTE, NC, 28203
- Phone
- 704-377-0261
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $4.67B
- Discretionary AUM
- $4.67B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,613
- Non-discretionary accounts
- 0
- Total accounts
- 1,613
- AUM per client
- $2.9M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 36 | $153.9M |
| Investment companies | 2 | $1.11B |
| Charitable organizations | 38 | $61.7M |
| High net worth individuals | 743 | $3.09B |
| Individuals (other than high net worth individuals) | 794 | $253.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for investment companies
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 33 | 39 | increased by6 |
| Apr 1, 2026 | Clients | 1,552 | 1,613 | increased by61 |
| Apr 1, 2026 | AUM | $3,904,367,607 | $4,671,122,824 | increased by$766,755,217 |
| Apr 1, 2026 | Accounts | 1,552 | 1,613 | increased by61 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 29 | 33 | increased by4 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 1,380 | 1,552 | increased by172 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $3,070,907,908 | $3,904,367,607 | increased by$833,459,699 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,380 | 1,552 | increased by172 |
| Apr 1, 2022 | Employees | 26 | 29 | increased by3 |
| Apr 1, 2022 | Clients | 1,318 | 1,380 | increased by62 |
| Apr 1, 2022 | AUM | $2,272,123,381 | $3,070,907,908 | increased by$798,784,527 |
| Apr 1, 2022 | Accounts | 1,318 | 1,380 | increased by62 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “BRAGG FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“BRAGG FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.