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AFFINITY INVESTMENT ADVISORS, LLC
CRD 108278File 801-42015
APPROVED
Retail clients
Filing as of Sep 29, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$1.16B
Above cohort median (national)
Discretionary AUM
$1.16B
Non-discretionary $3.0M
Clients
69
69 accounts
Employees
6
Above cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Jul 28, 1992
- Principal office
- 5140 BIRCH STREET, SUITE 300, NEWPORT BEACH, CA, 92660
- Phone
- 949-660-6373
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.16B
- Discretionary AUM
- $1.16B
- Non-discretionary AUM
- $3.0M
- Discretionary accounts
- 68
- Non-discretionary accounts
- 1
- Total accounts
- 69
- AUM per client
- $16.8M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 4 | $1.6M |
| Investment companies | 1 | $51.2M |
| Charitable organizations | 5 | $23.3M |
| Other investment advisers | Fewer than 5 | $978.7M |
| High net worth individuals | 9 | $19.4M |
| Pension and profit sharing plans | 6 | $35.3M |
| State or municipal government entities | Fewer than 5 | $31.7M |
| Individuals (other than high net worth individuals) | 42 | $18.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for investment companies
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 71 | 69 | decreased by2 |
| Apr 1, 2026 | AUM | $1,065,062,527 | $1,159,209,399 | increased by$94,146,872 |
| Apr 1, 2026 | Accounts | 71 | 69 | decreased by2 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 10 | 6 | decreased by4 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 99 | 71 | decreased by28 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $976,863,183 | $1,065,062,527 | increased by$88,199,344 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 99 | 71 | decreased by28 |
| Apr 1, 2022 | Clients | 112 | 99 | decreased by13 |
| Apr 1, 2022 | AUM | $1,065,644,137 | $976,863,183 | decreased by$88,780,954 |
| Apr 1, 2022 | Accounts | 112 | 99 | decreased by13 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “AFFINITY INVESTMENT” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“AFFINITY INVESTMENT” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.