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THE ADVISORY GROUP OF SAN FRANCISCO, LLC
CRD 108110File 801-56848
APPROVED
Retail clients
Custody
Filing as of Mar 18, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$809.9M
Above cohort median (national)
Discretionary AUM
$809.9M
Clients
140
392 accounts
Employees
9
Above cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- SFRO
- Registration date
- Sep 27, 1999
- Principal office
- 44 MONTGOMERY ST. SUITE 300, SAN FRANCISCO, CA, 94104
- Phone
- 415-977-1200
- Website
- HTTP://WWW.WEALTHSTEP.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $809.9M
- Discretionary AUM
- $809.9M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 392
- Non-discretionary accounts
- 0
- Total accounts
- 392
- AUM per client
- $5.8M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | 11 | $189.9M |
| High net worth individuals | 85 | $396.8M |
| Pooled investment vehicles | 1 | $9.3M |
| Pension and profit sharing plans | 12 | $199.8M |
| Individuals (other than high net worth individuals) | 31 | $14.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Other (described) — PERCENTAGE OF PLAN ASSETS
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 7 | 9 | increased by2 |
| Apr 1, 2026 | Clients | 142 | 140 | decreased by2 |
| Apr 1, 2026 | AUM | $825,288,953 | $809,864,230 | decreased by$15,424,723 |
| Apr 1, 2026 | Accounts | 50 | 392 | increased by342 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 9 | 7 | decreased by2 |
| May 1, 2025 vs Oct 1, 2022 | Custody | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 159 | 142 | decreased by17 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $1,114,730,031 | $825,288,953 | decreased by$289,441,078 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 409 | 50 | decreased by359 |
| Apr 1, 2022 | Employees | 8 | 9 | increased by1 |
| Apr 1, 2022 | Clients | 160 | 159 | decreased by1 |
| Apr 1, 2022 | AUM | $1,061,666,486 | $1,114,730,031 | increased by$53,063,545 |
| Apr 1, 2022 | Accounts | 389 | 409 | increased by20 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “ADVISORY GROUP” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“ADVISORY GROUP” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.