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PARK PLACE CAPITAL CORPORATION
CRD 107952File 801-32593
APPROVED
Retail clients
Filing as of Mar 13, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$879.2M
Above cohort median (national)
Discretionary AUM
$865.4M
Non-discretionary $13.9M
Clients
610
609 accounts
Employees
20
Above cohort median in AL
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Sep 2, 1988
- Principal office
- 2728 19TH PLACE S, SUITE 160, HOMEWOOD, AL, 35209
- Phone
- 800-459-9084
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $879.2M
- Discretionary AUM
- $865.4M
- Non-discretionary AUM
- $13.9M
- Discretionary accounts
- 585
- Non-discretionary accounts
- 24
- Total accounts
- 609
- AUM per client
- $1.4M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $46.0M |
| Investment companies | 1 | $67.0M |
| High net worth individuals | 36 | $229.3M |
| Banking or thrift institutions | Fewer than 5 | $325.5M |
| Individuals (other than high net worth individuals) | 571 | $211.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for investment companies
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 8 | 20 | increased by12 |
| Apr 1, 2026 | Clients | 416 | 610 | increased by194 |
| Apr 1, 2026 | AUM | $724,023,748 | $879,223,964 | increased by$155,200,216 |
| Apr 1, 2026 | Accounts | 416 | 609 | increased by193 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 9 | 8 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 66 | 416 | increased by350 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $587,283,860 | $724,023,748 | increased by$136,739,888 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 89 | 416 | increased by327 |
| Apr 1, 2022 | Clients | 57 | 66 | increased by9 |
| Apr 1, 2022 | AUM | $570,349,529 | $587,283,860 | increased by$16,934,331 |
| Apr 1, 2022 | Accounts | 82 | 89 | increased by7 |
| Jan 1, 2022 | Clients | 1 | 57 | increased by56 |
| Jan 1, 2022 | AUM | $69,563,559 | $570,349,529 | increased by$500,785,970 |
| Jan 1, 2022 | Accounts | 4 | 82 | increased by78 |
| May 1, 2021 | Employees | 10 | 9 | decreased by1 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “PARK PLACE” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“PARK PLACE” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.