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BRIGHT FINANCIAL ADVISORS, INC.
CRD 107931File 801-57192
APPROVED
Retail clients
Custody
Filing as of Jan 23, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$725.5M
Above cohort median (national)
Discretionary AUM
$725.5M
Clients
665
3,619 accounts
Employees
12
Above cohort median in MI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jan 20, 2000
- Principal office
- 450 W. CENTRE AVENUE, SUITE C, PORTAGE, MI, 49024
- Phone
- 269-373-2700
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $725.5M
- Discretionary AUM
- $725.5M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 3,619
- Non-discretionary accounts
- 0
- Total accounts
- 3,619
- AUM per client
- $1.1M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $216K |
| High net worth individuals | 223 | $564.6M |
| Individuals (other than high net worth individuals) | 440 | $160.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- Yes
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.