← Directory

FINANCIAL SERVICE GROUP INC

CRD 107893File 801-41991
APPROVED
Retail clients
Filing as of Sep 10, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$215.0M
Below cohort median (national)
Discretionary AUM
$215.0M
Clients
192
645 accounts
Employees
8
Below cohort median in WI

Identity & registration

ADV Item 1
Organization form
Corporation
Firm type
Registered
SEC region
CHRO
Registration date
Aug 3, 1992
Principal office
4812 NORTHWESTERN AVENUE, MOUNT PLEASANT, WI, 53406
Phone
262-554-4500

Assets & accounts

ADV Item 5F
Total regulatory AUM
$215.0M
Discretionary AUM
$215.0M
Non-discretionary AUM
$0
Discretionary accounts
645
Non-discretionary accounts
0
Total accounts
645
AUM per client
$1.1M

Clients by type

ADV Item 5D
Client typeClientsAUM
High net worth individuals74$147.1M
Individuals (other than high net worth individuals)118$67.9M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • Other
  • Fixed fees
  • Hourly charges
  • Other (described) — PERCENTAGE OF NET WORTH & INCOME

Advisory activities

  • Other advisory activities
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
No
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
No
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromToChange
Feb 1, 2026Employees98decreased by1
Feb 1, 2026Clients253192decreased by61
Feb 1, 2026AUM$324,696,730$214,995,359decreased by$109,701,371
Feb 1, 2026Accounts909645decreased by264
Dec 1, 2025
vs May 1, 2025
Employees109decreased by1
May 1, 2025
vs Oct 1, 2022
Employees910increased by1
May 1, 2025
vs Oct 1, 2022
AUM$333,655,444$324,696,730decreased by$8,958,714
May 1, 2025
vs Oct 1, 2022
Accounts1,059909decreased by150
Mar 1, 2022Employees79increased by2
Mar 1, 2022Clients249253increased by4
Mar 1, 2022AUM$284,971,179$333,655,444increased by$48,684,265
Mar 1, 2022Accounts1,0441,059increased by15
Apr 1, 2021Registration—APPROVED

On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.

See plans that list “FINANCIAL SERVICE” as a service provider on 5500mcp →

Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FINANCIAL SERVICE” may also match similarly-named firms). Confirm identity against each filing.

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.