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MOON CAPITAL MANAGEMENT, LLC
Legal name: MOON CAPITAL MANAGEMENT LLC
CRD 107612File 801-49240
APPROVED
Retail clients
Custody
Filing as of May 1, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$391.5M
Below cohort median (national)
Discretionary AUM
$391.5M
Clients
162
407 accounts
Employees
6
Below cohort median in TN
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Jun 22, 1995
- Principal office
- 900 SOUTH GAY STREET, SUITE 2103, KNOXVILLE, TN, 37902
- Phone
- 865-546-1234
- Website
- HTTP://WWW.MOONCAP.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $391.5M
- Discretionary AUM
- $391.5M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 407
- Non-discretionary accounts
- 0
- Total accounts
- 407
- AUM per client
- $2.4M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | 1 | $13.3M |
| High net worth individuals | 159 | $342.7M |
| Pooled investment vehicles | 1 | $35.5M |
| Pension and profit sharing plans | 1 | Not reported |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- Yes
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 17, 2026 | Custody | No | Yes | |
| Jun 1, 2026 | Custody | Yes | No | |
| Jun 1, 2026 | Clients | 152 | 162 | increased by10 |
| Jun 1, 2026 | AUM | $395,173,915 | $391,505,956 | decreased by$3,667,959 |
| Jun 1, 2026 | Accounts | 423 | 407 | decreased by16 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 179 | 152 | decreased by27 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $216,268,792 | $395,173,915 | increased by$178,905,123 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 177 | 423 | increased by246 |
| Sep 1, 2021 | Clients | 177 | 179 | increased by2 |
| Sep 1, 2021 | AUM | $202,546,146 | $216,268,792 | increased by$13,722,646 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “MOON CAPITAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“MOON CAPITAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.