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PREMIER FINANCIAL GROUP INC
CRD 107314File 801-38364
APPROVED
Retail clients
Filing as of Mar 2, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$819.9M
Above cohort median (national)
Discretionary AUM
$697.5M
Non-discretionary $122.4M
Clients
593
1,362 accounts
Employees
17
Above cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- SFRO
- Registration date
- Jan 10, 1991
- Principal office
- 725 SIXTH STREET, EUREKA, CA, 95501-1103
- Phone
- 707-443-2741
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $819.9M
- Discretionary AUM
- $697.5M
- Non-discretionary AUM
- $122.4M
- Discretionary accounts
- 1,340
- Non-discretionary accounts
- 22
- Total accounts
- 1,362
- AUM per client
- $1.4M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 7 | $6.4M |
| Charitable organizations | 5 | $37.5M |
| High net worth individuals | 16 | $144.9M |
| Pension and profit sharing plans | 35 | $154.8M |
| Individuals (other than high net worth individuals) | 530 | $476.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Other
- Publications
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 582 | 593 | increased by11 |
| Apr 1, 2026 | AUM | $721,361,477 | $819,918,431 | increased by$98,556,954 |
| Apr 1, 2026 | Accounts | 1,311 | 1,362 | increased by51 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 16 | 17 | increased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 514 | 582 | increased by68 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $757,308,397 | $721,361,477 | decreased by$35,946,920 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,137 | 1,311 | increased by174 |
| Apr 1, 2022 | Clients | 523 | 514 | decreased by9 |
| Apr 1, 2022 | AUM | $596,647,569 | $757,308,397 | increased by$160,660,828 |
| Apr 1, 2022 | Accounts | 1,100 | 1,137 | increased by37 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “PREMIER FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“PREMIER FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.