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BIRINYI ASSOCIATES, INC.
CRD 107169File 801-37267
APPROVED
Retail clients
Disclosure events
Filing as of Feb 19, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$471.7M
Above cohort median (national)
Discretionary AUM
$469.9M
Non-discretionary $1.7M
Clients
107
164 accounts
Employees
4
Below cohort median in CT
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- BRO
- Registration date
- Aug 30, 1990
- Principal office
- 59 WILTON ROAD, SECOND FLOOR, WESTPORT, CT, 06880
- Phone
- 203-341-0833
- Website
- HTTP://WWW.BIRINYI.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $471.7M
- Discretionary AUM
- $469.9M
- Non-discretionary AUM
- $1.7M
- Discretionary accounts
- 163
- Non-discretionary accounts
- 1
- Total accounts
- 164
- AUM per client
- $4.4M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $19.9M |
| High net worth individuals | 97 | $449.9M |
| Individuals (other than high net worth individuals) | 6 | $1.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- Subscription fees
- A percentage of assets under your management
Advisory activities
- Publications
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11
- Q11C2
- Q11C4
- Q11C5
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Mar 1, 2026 | Employees | 3 | 4 | increased by1 |
| Mar 1, 2026 | Clients | 109 | 107 | decreased by2 |
| Mar 1, 2026 | AUM | $434,529,012 | $471,664,259 | increased by$37,135,247 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 5 | 3 | decreased by2 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 81 | 109 | increased by28 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $379,125,959 | $434,529,012 | increased by$55,403,053 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 173 | 164 | decreased by9 |
| Apr 1, 2022 | Clients | 66 | 81 | increased by15 |
| Apr 1, 2022 | AUM | $327,355,588 | $379,125,959 | increased by$51,770,371 |
| Apr 1, 2022 | Accounts | 179 | 173 | decreased by6 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “BIRINYI ASSOCIATES” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“BIRINYI ASSOCIATES” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.