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ASSET ADVISORY GROUP, INC.
CRD 106618File 801-46343
APPROVED
Retail clients
Custody
Filing as of Feb 27, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$479.5M
Above cohort median (national)
Discretionary AUM
$452.7M
Non-discretionary $26.8M
Clients
171
633 accounts
Employees
5
Above cohort median in NJ
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Apr 26, 1994
- Principal office
- 170 KINNELON ROAD, SUITE 3, KINNELON, NJ, 07405
- Phone
- 973-492-0808
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $479.5M
- Discretionary AUM
- $452.7M
- Non-discretionary AUM
- $26.8M
- Discretionary accounts
- 621
- Non-discretionary accounts
- 12
- Total accounts
- 633
- AUM per client
- $2.8M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 86 | $450.8M |
| Individuals (other than high net worth individuals) | 85 | $28.8M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.