← Directory
HOLDERNESS INVESTMENTS CO
CRD 106530File 801-49875
APPROVED
Retail clients
Custody
Filing as of Mar 30, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$660.7M
Above cohort median (national)
Discretionary AUM
$641.6M
Non-discretionary $19.1M
Clients
339
778 accounts
Employees
8
Above cohort median in NC
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Aug 14, 1995
- Principal office
- 2102 N. ELM STREET, SUITE C, GREENSBORO, NC, 27408
- Phone
- 336-574-1400
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $660.7M
- Discretionary AUM
- $641.6M
- Non-discretionary AUM
- $19.1M
- Discretionary accounts
- 756
- Non-discretionary accounts
- 22
- Total accounts
- 778
- AUM per client
- $1.9M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 5 | $9.9M |
| Charitable organizations | Fewer than 5 | $19.4M |
| High net worth individuals | 93 | $498.0M |
| Pension and profit sharing plans | 10 | $18.1M |
| Individuals (other than high net worth individuals) | 231 | $115.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

