← Directory
HOLDERNESS INVESTMENTS CO
CRD 106530File 801-49875
APPROVED
Retail clients
Custody
Filing as of Mar 30, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$660.7M
Above cohort median (national)
Discretionary AUM
$641.6M
Non-discretionary $19.1M
Clients
339
778 accounts
Employees
8
Above cohort median in NC
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Aug 14, 1995
- Principal office
- 2102 N. ELM STREET, SUITE C, GREENSBORO, NC, 27408
- Phone
- 336-574-1400
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $660.7M
- Discretionary AUM
- $641.6M
- Non-discretionary AUM
- $19.1M
- Discretionary accounts
- 756
- Non-discretionary accounts
- 22
- Total accounts
- 778
- AUM per client
- $1.9M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 5 | $9.9M |
| Charitable organizations | Fewer than 5 | $19.4M |
| High net worth individuals | 93 | $498.0M |
| Pension and profit sharing plans | 10 | $18.1M |
| Individuals (other than high net worth individuals) | 231 | $115.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 337 | 339 | increased by2 |
| Apr 1, 2026 | AUM | $621,038,355 | $660,715,759 | increased by$39,677,404 |
| Apr 1, 2026 | Accounts | 750 | 778 | increased by28 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 6 | 8 | increased by2 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 231 | 337 | increased by106 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $433,970,325 | $621,038,355 | increased by$187,068,030 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 542 | 750 | increased by208 |
| Apr 1, 2022 | Clients | 228 | 231 | increased by3 |
| Apr 1, 2022 | AUM | $346,555,360 | $433,970,325 | increased by$87,414,965 |
| Apr 1, 2022 | Accounts | 517 | 542 | increased by25 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “HOLDERNESS INVESTMENTS” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“HOLDERNESS INVESTMENTS” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.