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FIRST FOUNDATION ADVISORS
CRD 106075File 801-35973
APPROVED
Retail clients
Custody
Filing as of Jul 29, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$5.06B
Top 25% of cohort (national)
Discretionary AUM
$4.98B
Non-discretionary $81.4M
Clients
1,298
3,373 accounts
Employees
57
Top 25% of cohort in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Feb 28, 1990
- Principal office
- 18101 VON KARMAN AVE, SUITE 700, IRVINE, CA, 92612-1051
- Phone
- 949-476-0300
- Website
- HTTP://WWW.FF-INC.COM/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $5.06B
- Discretionary AUM
- $4.98B
- Non-discretionary AUM
- $81.4M
- Discretionary accounts
- 3,347
- Non-discretionary accounts
- 26
- Total accounts
- 3,373
- AUM per client
- $3.9M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 57 | $345.0M |
| Investment companies | 1 | $143.7M |
| Charitable organizations | 30 | $314.8M |
| High net worth individuals | 623 | $3.50B |
| Banking or thrift institutions | 157 | $483.3M |
| Individuals (other than high net worth individuals) | 430 | $234.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for investment companies
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- Yes
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 17, 2026 | Clients | 1,316 | 1,298 | decreased by18 |
| Aug 1, 2026 | Employees | 53 | 57 | increased by4 |
| Apr 1, 2026 | Employees | 62 | 53 | decreased by9 |
| Apr 1, 2026 | Clients | 1,377 | 1,316 | decreased by61 |
| Apr 1, 2026 | AUM | $5,445,880,088 | $5,063,713,129 | decreased by$382,166,959 |
| Apr 1, 2026 | Accounts | 3,945 | 3,373 | decreased by572 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 66 | 62 | decreased by4 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 1,458 | 1,377 | decreased by81 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $5,680,605,805 | $5,445,880,088 | decreased by$234,725,717 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 3,935 | 3,945 | increased by10 |
| Apr 1, 2022 | Employees | 63 | 66 | increased by3 |
| Apr 1, 2022 | Clients | 1,402 | 1,458 | increased by56 |
| Apr 1, 2022 | AUM | $4,926,790,498 | $5,680,605,805 | increased by$753,815,307 |
| Apr 1, 2022 | Accounts | 3,525 | 3,935 | increased by410 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “FIRST FOUNDATION” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FIRST FOUNDATION” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.