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WILLIAM HOWARD & CO. FINANCIAL ADVISORS, INC.
CRD 105959File 801-31084
APPROVED
Retail clients
Custody
Disclosure events
Filing as of Mar 10, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$342.1M
Below cohort median (national)
Discretionary AUM
$325.5M
Non-discretionary $16.5M
Clients
176
543 accounts
Employees
10
Below cohort median in TN
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Jan 28, 1988
- Principal office
- 6410 POPLAR AVE, SUITE 330, MEMPHIS, TN, 38119-4839
- Phone
- 901-761-5068
- Website
- HTTP://WWW.WHCFA.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $342.1M
- Discretionary AUM
- $325.5M
- Non-discretionary AUM
- $16.5M
- Discretionary accounts
- 400
- Non-discretionary accounts
- 143
- Total accounts
- 543
- AUM per client
- $1.9M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 73 | $307.7M |
| Pension and profit sharing plans | 9 | $773K |
| Individuals (other than high net worth individuals) | 94 | $33.6M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11D4
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 182 | 176 | decreased by6 |
| Apr 1, 2026 | AUM | $320,702,874 | $342,051,314 | increased by$21,348,440 |
| Apr 1, 2026 | Accounts | 557 | 543 | decreased by14 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 7 | 10 | increased by3 |
| May 1, 2025 vs Oct 1, 2022 | Disclosures | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 125 | 182 | increased by57 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $273,411,061 | $320,702,874 | increased by$47,291,813 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 390 | 557 | increased by167 |
| Sep 1, 2022 | Employees | 6 | 7 | increased by1 |
| Apr 1, 2022 | Clients | 107 | 125 | increased by18 |
| Apr 1, 2022 | AUM | $236,297,635 | $273,411,061 | increased by$37,113,426 |
| Apr 1, 2022 | Accounts | 432 | 390 | decreased by42 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “WILLIAM HOWARD” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“WILLIAM HOWARD” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.