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DANA INVESTMENT ADVISORS INC
CRD 105879File 801-14828
APPROVED
Retail clients
Filing as of Mar 24, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$6.08B
Top 25% of cohort (national)
Discretionary AUM
$5.52B
Non-discretionary $555.8M
Clients
1,617
3,979 accounts
Employees
60
Top 10% of cohort in WI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Sep 21, 1979
- Principal office
- 20700 SWENSON DRIVE, SUITE 400, WAUKESHA, WI, 53186-0904
- Phone
- 262-782-3631
- Website
- https://danaetfs.com
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $6.08B
- Discretionary AUM
- $5.52B
- Non-discretionary AUM
- $555.8M
- Discretionary accounts
- 3,920
- Non-discretionary accounts
- 59
- Total accounts
- 3,979
- AUM per client
- $3.8M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 103 | $823.6M |
| Non-U.S. persons | Fewer than 5 | $0 |
| Insurance companies | 11 | $203.7M |
| Investment companies | 6 | $350.7M |
| Charitable organizations | 68 | $415.3M |
| Other investment advisers | Fewer than 5 | $0 |
| High net worth individuals | 710 | $1.93B |
| Banking or thrift institutions | Fewer than 5 | $124K |
| Pension and profit sharing plans | 41 | $717.2M |
| State or municipal government entities | 57 | $1.03B |
| Individuals (other than high net worth individuals) | 620 | $321.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Portfolio management for businesses
- Portfolio management for investment companies
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 17, 2026 | Clients | 2,290 | 1,617 | decreased by673 |
| Apr 1, 2026 | Employees | 62 | 60 | decreased by2 |
| Apr 1, 2026 | Clients | 2,270 | 2,290 | increased by20 |
| Apr 1, 2026 | AUM | $5,757,433,150 | $6,076,522,387 | increased by$319,089,237 |
| Apr 1, 2026 | Accounts | 3,699 | 3,979 | increased by280 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 47 | 62 | increased by15 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 1,901 | 2,270 | increased by369 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $4,647,039,897 | $5,757,433,150 | increased by$1,110,393,253 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 2,775 | 3,699 | increased by924 |
| Apr 1, 2022 | Employees | 46 | 47 | increased by1 |
| Apr 1, 2022 | Clients | 1,810 | 1,901 | increased by91 |
| Apr 1, 2022 | AUM | $4,782,003,858 | $4,647,039,897 | decreased by$134,963,961 |
| Apr 1, 2022 | Accounts | 2,584 | 2,775 | increased by191 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “DANA INVESTMENT” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“DANA INVESTMENT” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.