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DANA INVESTMENT ADVISORS INC
CRD 105879File 801-14828
APPROVED
Retail clients
Filing as of Mar 24, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$6.08B
Top 25% of cohort (national)
Discretionary AUM
$5.52B
Non-discretionary $555.8M
Clients
1,617
3,979 accounts
Employees
60
Top 10% of cohort in WI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Sep 21, 1979
- Principal office
- 20700 SWENSON DRIVE, SUITE 400, WAUKESHA, WI, 53186-0904
- Phone
- 262-782-3631
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $6.08B
- Discretionary AUM
- $5.52B
- Non-discretionary AUM
- $555.8M
- Discretionary accounts
- 3,920
- Non-discretionary accounts
- 59
- Total accounts
- 3,979
- AUM per client
- $3.8M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 103 | $823.6M |
| Non-U.S. persons | Fewer than 5 | $0 |
| Insurance companies | 11 | $203.7M |
| Investment companies | 6 | $350.7M |
| Charitable organizations | 68 | $415.3M |
| Other investment advisers | Fewer than 5 | $0 |
| High net worth individuals | 710 | $1.93B |
| Banking or thrift institutions | Fewer than 5 | $124K |
| Pension and profit sharing plans | 41 | $717.2M |
| State or municipal government entities | 57 | $1.03B |
| Individuals (other than high net worth individuals) | 620 | $321.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Portfolio management for businesses
- Portfolio management for investment companies
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 17, 2026 | Clients | 2290 | 1617 |
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.