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CERTIFIED PLANNERS, INC.
CRD 105364File 801-34450
APPROVED
Retail clients
Custody
Filing as of Jan 14, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$196.6M
Below cohort median (national)
Discretionary AUM
$196.6M
Clients
188
536 accounts
Employees
2
Bottom 25% of cohort in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- SFRO
- Registration date
- May 18, 1989
- Principal office
- 2333 SAN RAMON VALLEY BLVD. STE 185, SAN RAMON, CA, 94583
- Phone
- 925-553-7200
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $196.6M
- Discretionary AUM
- $196.6M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 536
- Non-discretionary accounts
- 0
- Total accounts
- 536
- AUM per client
- $1.0M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $520K |
| High net worth individuals | 60 | $138.8M |
| Individuals (other than high net worth individuals) | 126 | $57.3M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Feb 1, 2026 | Employees | 7 | 2 | decreased by5 |
| Feb 1, 2026 | Clients | 195 | 188 | decreased by7 |
| Feb 1, 2026 | AUM | $173,519,250 | $196,622,285 | increased by$23,103,035 |
| Feb 1, 2026 | Accounts | 551 | 536 | decreased by15 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 221 | 195 | decreased by26 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $185,468,350 | $173,519,250 | decreased by$11,949,100 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 631 | 551 | decreased by80 |
| Feb 1, 2022 | Clients | 232 | 221 | decreased by11 |
| Feb 1, 2022 | AUM | $169,849,329 | $185,468,350 | increased by$15,619,021 |
| Feb 1, 2022 | Accounts | 648 | 631 | decreased by17 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “CERTIFIED PLANNERS” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“CERTIFIED PLANNERS” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.