PROFFITT & GOODSON INC.

CRD 105278File 801-28292

APPROVED

Retail clients

Custody

Filing as of Apr 15, 2026

Feed vintage Aug 17, 2026

Regulatory AUM

$797.7M

Above cohort median (national)

Discretionary AUM

$779.2M

Non-discretionary $18.5M

Clients

299

971 accounts

Employees

Above cohort median in TN

Identity & registration

ADV Item 1

Organization form: Corporation
Firm type: Registered
SEC region: ARO
Registration date: Nov 7, 1986
Principal office: 4800 OLD KINGSTON PIKE, STE 200, KNOXVILLE, TN, 37919-6424
Phone: 865-584-1850
Website: https://www.proffittgoodson.com/

Assets & accounts

ADV Item 5F

Total regulatory AUM: $797.7M
Discretionary AUM: $779.2M
Non-discretionary AUM: $18.5M
Discretionary accounts: 933
Non-discretionary accounts: 38
Total accounts: 971
AUM per client: $2.7M

Clients by type

ADV Item 5D

Client type	Clients	AUM
Other	Fewer than 5	$488K
Charitable organizations	6	$27.8M
High net worth individuals	170	$723.1M
Pension and profit sharing plans	Fewer than 5	$15.4M
Individuals (other than high net worth individuals)	123	$30.9M

Compensation & activities

ADV Items 5E, 5G

Compensation

Other
Hourly charges
Other (described) — A PERCENTAGE OF PLAN ASSETS
A percentage of assets under your management

Advisory activities

Financial planning services
Portfolio management for other
Portfolio management for businesses
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: Yes
Firm Custody Assets: Yes
Firm Custody Clients: Yes
Firm Custody Securities: Yes
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To
Aug 12, 2026	Registration	—	APPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.