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PROFFITT & GOODSON INC.
CRD 105278File 801-28292
APPROVED
Retail clients
Custody
Filing as of Apr 15, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$797.7M
Above cohort median (national)
Discretionary AUM
$779.2M
Non-discretionary $18.5M
Clients
299
971 accounts
Employees
9
Above cohort median in TN
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Nov 7, 1986
- Principal office
- 4800 OLD KINGSTON PIKE, STE 200, KNOXVILLE, TN, 37919-6424
- Phone
- 865-584-1850
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $797.7M
- Discretionary AUM
- $779.2M
- Non-discretionary AUM
- $18.5M
- Discretionary accounts
- 933
- Non-discretionary accounts
- 38
- Total accounts
- 971
- AUM per client
- $2.7M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $488K |
| Charitable organizations | 6 | $27.8M |
| High net worth individuals | 170 | $723.1M |
| Pension and profit sharing plans | Fewer than 5 | $15.4M |
| Individuals (other than high net worth individuals) | 123 | $30.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Hourly charges
- Other (described) — A PERCENTAGE OF PLAN ASSETS
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 8 | 9 | increased by1 |
| Apr 1, 2026 | Clients | 278 | 299 | increased by21 |
| Apr 1, 2026 | AUM | $680,169,650 | $797,724,935 | increased by$117,555,285 |
| Apr 1, 2026 | Accounts | 838 | 971 | increased by133 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 232 | 278 | increased by46 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $614,630,565 | $680,169,650 | increased by$65,539,085 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 737 | 838 | increased by101 |
| Apr 1, 2022 | Employees | 9 | 8 | decreased by1 |
| Apr 1, 2022 | Clients | 231 | 232 | increased by1 |
| Apr 1, 2022 | AUM | $591,455,960 | $614,630,565 | increased by$23,174,605 |
| Feb 1, 2022 | Clients | 223 | 231 | increased by8 |
| Feb 1, 2022 | AUM | $563,990,695 | $591,455,960 | increased by$27,465,265 |
| Feb 1, 2022 | Accounts | 658 | 737 | increased by79 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “PROFFITT GOODSON” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“PROFFITT GOODSON” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.