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THE PACIFIC FINANCIAL GROUP, INC.

Legal name: PACIFIC FINANCIAL GROUP INC

CRD 105203File 801-18151
APPROVED
Retail clients
Disclosure events
Filing as of May 15, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$5.07B
Top 25% of cohort (national)
Discretionary AUM
$5.07B
Clients
16,832
16,832 accounts
Employees
62
Top 10% of cohort in TN

Identity & registration

ADV Item 1
Organization form
Corporation
Firm type
Registered
SEC region
ARO
Registration date
Jan 10, 1983
Principal office
900 20TH AVENUE SOUTH, SUITE 500, NASHVILLE, TN, 37212
Phone
425-451-7722

Assets & accounts

ADV Item 5F
Total regulatory AUM
$5.07B
Discretionary AUM
$5.07B
Non-discretionary AUM
$0
Discretionary accounts
16,832
Non-discretionary accounts
0
Total accounts
16,832
AUM per client
$301K

Clients by type

ADV Item 5D
Client typeClientsAUM
Other9$12.5M
Charitable organizations4$7.2M
High net worth individuals304$501.3M
Pension and profit sharing plans1$6.2M
Individuals (other than high net worth individuals)16,514$4.55B

Compensation & activities

ADV Items 5E, 5G

Compensation

  • A percentage of assets under your management

Advisory activities

  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
No
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
No
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11
  • Q11C2
  • Q11C4
  • Q11C5

Filed changes

DateFieldFromTo
Aug 12, 2026RegistrationAPPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.