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THE PACIFIC FINANCIAL GROUP, INC.
Legal name: PACIFIC FINANCIAL GROUP INC
CRD 105203File 801-18151
APPROVED
Retail clients
Disclosure events
Filing as of May 15, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$5.07B
Top 25% of cohort (national)
Discretionary AUM
$5.07B
Clients
16,832
16,832 accounts
Employees
62
Top 10% of cohort in TN
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Jan 10, 1983
- Principal office
- 900 20TH AVENUE SOUTH, SUITE 500, NASHVILLE, TN, 37212
- Phone
- 425-451-7722
- Website
- HTTPS://WWW.TPFG.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $5.07B
- Discretionary AUM
- $5.07B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 16,832
- Non-discretionary accounts
- 0
- Total accounts
- 16,832
- AUM per client
- $301K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 9 | $12.5M |
| Charitable organizations | 4 | $7.2M |
| High net worth individuals | 304 | $501.3M |
| Pension and profit sharing plans | 1 | $6.2M |
| Individuals (other than high net worth individuals) | 16,514 | $4.55B |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11C2
- Q11C4
- Q11C5
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 66 | 62 | decreased by4 |
| Apr 1, 2026 | Clients | 15,437 | 16,832 | increased by1,395 |
| Apr 1, 2026 | AUM | $4,111,414,788 | $5,073,287,070 | increased by$961,872,282 |
| Apr 1, 2026 | Accounts | 18,959 | 16,832 | decreased by2,127 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 3,469 | 66 | decreased by3,403 |
| May 1, 2025 vs Oct 1, 2022 | Disclosures | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 20,457 | 15,437 | decreased by5,020 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $3,271,920,800 | $4,111,414,788 | increased by$839,493,988 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 20,148 | 18,959 | decreased by1,189 |
| Sep 1, 2022 | Employees | 59 | 3,469 | increased by3,410 |
| Sep 1, 2022 | Clients | 19,797 | 20,457 | increased by660 |
| Sep 1, 2022 | AUM | $3,916,286,973 | $3,271,920,800 | decreased by$644,366,173 |
| Sep 1, 2022 | Accounts | 19,797 | 20,148 | increased by351 |
| Apr 1, 2022 | Employees | 60 | 59 | decreased by1 |
| Apr 1, 2022 | Clients | 15,230 | 19,797 | increased by4,567 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “PACIFIC FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“PACIFIC FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.