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SALEM INVESTMENT COUNSELORS INC
CRD 104855File 801-14487
APPROVED
Retail clients
Custody
Filing as of Mar 25, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$4.19B
Top 25% of cohort (national)
Discretionary AUM
$4.14B
Non-discretionary $43.6M
Clients
1,361
3,120 accounts
Employees
18
Top 10% of cohort in NC
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Apr 2, 1979
- Principal office
- 480 SHEPHERD STREET, WINSTON SALEM, NC, 27103
- Phone
- 336-768-7230
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $4.19B
- Discretionary AUM
- $4.14B
- Non-discretionary AUM
- $43.6M
- Discretionary accounts
- 3,066
- Non-discretionary accounts
- 54
- Total accounts
- 3,120
- AUM per client
- $3.1M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 23 | $100.1M |
| Charitable organizations | 41 | $281.8M |
| High net worth individuals | 601 | $3.57B |
| Pension and profit sharing plans | Fewer than 5 | $20.2M |
| Individuals (other than high net worth individuals) | 693 | $216.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

