HOWE AND RUSLING, INC.

CRD 104627File 801-294

APPROVED

Retail clients

Custody

Filing as of Jul 31, 2026

Feed vintage Aug 17, 2026

Regulatory AUM

$2.44B

Top 25% of cohort (national)

Discretionary AUM

$2.38B

Non-discretionary $52.2M

Clients

1,397

3,397 accounts

Employees

Above cohort median in NY

Identity & registration

ADV Item 1

Organization form: Corporation
Firm type: Registered
SEC region: NYRO
Registration date: Jan 3, 1941
Principal office: 165 CULVER RD, SUITE 100, ROCHESTER, NY, 14620
Phone: 585-325-4140
Website: https://www.facebook.com/howeandrusling/

Assets & accounts

ADV Item 5F

Total regulatory AUM: $2.44B
Discretionary AUM: $2.38B
Non-discretionary AUM: $52.2M
Discretionary accounts: 3,365
Non-discretionary accounts: 32
Total accounts: 3,397
AUM per client: $1.7M

Clients by type

ADV Item 5D

Client type	Clients	AUM
Other	3	$7.7M
Insurance companies	6	$75.1M
Charitable organizations	37	$101.0M
High net worth individuals	608	$1.85B
Individuals (other than high net worth individuals)	743	$398.8M

Compensation & activities

ADV Items 5E, 5G

Compensation

Fixed fees
A percentage of assets under your management

Advisory activities

Publications
Other advisory activities
Financial planning services
Selection of other advisers
Portfolio management for businesses
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: Yes
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: Yes
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To
Aug 12, 2026	Registration	—	APPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.