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AMERICAN INVESTMENT ADVISORS INC
CRD 104579File 801-130760
APPROVED
Retail clients
Filing as of Mar 25, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$137.9M
Bottom 25% of cohort (national)
Discretionary AUM
$120.8M
Non-discretionary $17.1M
Clients
176
176 accounts
Employees
2
Bottom 25% of cohort in WI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jul 24, 2024
- Principal office
- 3330 UNIVERSITY AVE STE 120, MADISON, WI, 53705-2167
- Phone
- 608-238-3500
- Website
- https://www.aiai.biz/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $137.9M
- Discretionary AUM
- $120.8M
- Non-discretionary AUM
- $17.1M
- Discretionary accounts
- 173
- Non-discretionary accounts
- 3
- Total accounts
- 176
- AUM per client
- $783K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $74K |
| Charitable organizations | Fewer than 5 | $1.3M |
| High net worth individuals | 33 | $90.3M |
| Pension and profit sharing plans | 6 | $20.4M |
| Individuals (other than high net worth individuals) | 134 | $25.8M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 159 | 176 | increased by17 |
| Apr 1, 2026 | AUM | $124,305,010 | $137,877,247 | increased by$13,572,237 |
| Apr 1, 2026 | Accounts | 161 | 176 | increased by15 |
| May 1, 2025 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “AMERICAN INVESTMENT” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“AMERICAN INVESTMENT” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.